BRAND
NETAPP INSIGHT
Branding | Wayfinding
In 2019, NetApp made incredible strides in how they processed data, so data was the star. Everything from visuals to messaging reinforced that NetApp was data-driven. We developed a visual language based on one statement: Data is not static. So all of our branding was dynamic, showing movement: whether it was with motion graphics, signage/way-finding, printed collateral or large scenic pieces.
NETAPP INSIGHT
Branding | Wayfinding
This year was all about people and the way they use NetApp data management. All branding integrated people and data to differentiate and reinforce that they are a service-driven company. NetApp simplifies and elevates the business of people.
RODAN + FIELDS
Branding | Wayfinding
The theme of this event was Be the CEO of your life, so we wanted to make the attendees the centerpiece of the branding we developed. All branding integrated the consultants with the product. It was all about empowerment.
TICKETMASTER
Customer Experience Audit
EDMUNDS
Brand Evolution
I lead my creative team in collaboration with our agency RED to evolve the brand. I wanted more of a revolution, but I compromised. ;)
EDMUNDS
BRAND PERSONALITY WORKSHOP
I facilitated a brand personality workshop with designers, copywriters, and marketing specialists to refine our brand and bring clarity and cohesion across departments.
