EXPERIENTIAL
NETAPP INSIGHT
Global Creative Director
THE AMERICAS
MANDALAY BAY
LAS VEGAS
AMP’D AT INSIGHT
Global Creative Director
THE AMERICAS
BROOKLYN BOWL, LAS VEGAS
NETAPP INSIGHT
Global Creative Director
EMEA
GRAN FIRA
BARCELONA,SPAIN
AMP’D AT INSIGHT
Global Creative Director
EMEA
CAVA RONDEL
BARCELONA,SPAIN
NETAPP INSIGHT
Global Creative Director
THE AMERICAS
MANDALAY BAY
LAS VEGAS
RODAN + FIELDS
Creative Director
CONVENTION
MGM GRAND
LAS VEGAS
LEXUS
Creative Director
HYBRID LINE LAUNCH
NATIONAL TOUR
SAN FRANCISCO
HYUNDAI
Creative Director
GENESIS DISCOVER TOUR
NATIONAL TOUR
Xbox
Creative Director
KINECT REVEAL / LAUNCH
E3: NOKIA CENTER
PRESS TOUR:
LOS ANGELES, SAN FRANCISCO
CMG FINANCIAL
Director of Events + Communications
PRESIDENT’S COUNCIL TRIP
MAUI 2022
Every year CMG Financial honors its top earning loan officers with an all expenses paid, luxury experience at a resort location. For 2021, I partnered with our event marketing agency to conceptualize and create a best-in-class experience at the Fairmont Kea’Lani resort in Maui, Hawaii.
The event theme was No Ka’ Oi, The Best. We were catering to the best of our company and we created concepts that were nothing but the best. Within this trip, there were 7 experiential concepts we executed. It was a lot of work, but extremely rewarding.
BUILD YOUR OWN BEACH BAG EXPERIENCE
Aloha bags | turkish towels | bag tags | Sun Bum beach kit | branded solar device charger | monogrammed Welly Bottles
EXCLUSIVE BEACH DAY
Private beach with complimentary chairs, towels, umbrellas | reserved sailboat/catamarans | surfboards | paddleboards | outrigger canoes | kayaks | ocean breeze beachside massages | lawn games | lunch | private bar
champs & shop
laudi vidni experience
Attendees designed their own luxury bag digitally, by sampling swatches of leather and fabric with a design specialist. Finished bags were shipped to their homes.
exclusive Chairman’s club dinner
tommy bahama gifting experience
Attendees were given a $150 voucher to shop at a Tommy Bahama’s retail pop up on the hotel premises.
Welcome Reception
All Attendees and their guests were invited to a Welcome Reception, 400+. Music | open bars | dinner stations | lawn games | custom craft cocktails served in take-home ceramic tiki glasses.
Business session
Attendees had the opportunity to attend a breakfast and business session and listen to guest speakers who are leaders in the industry. The session concluded with the CEO revealing a new name and branding for the Retail vertical; CMG HOME LOANS. Attendees were given a backpack stocked with swag branded with the new name.
AWARDS GALA
Top earners in the company were honored at an award dinner and ceremony.
